Alia Bhatt is endorsing Jabong’s winter collection but it seems the big online retailer has developed cold feet and cant keep pace with Flipkart and Paytm. Its being reported that Paytm is in talks of buying Jabong for 300 Million after having refused Amazon late last year.
@aliaa08 for #Jabong
credits @VWellwishers pic.twitter.com/5uOFDApvCe
— Shaandaar Dilwale ❤️ (@SelZaynSidValia) September 18, 2015
Jabong owner in initial talks with Paytm, others to sell online retailer http://t.co/btM0vllptr
— Livemint (@livemint) September 20, 2015
If this sale happens then the next direct fight will be between Snapdeal and Paytm, and indications of this have come from the fact that Freecharge has launched a digital wallet. Flipkart is far ahead of all these due to sheer numbers and is in a different league with Amazon. Paytm though has to be vary of huge discounts lest it goes the Food Panda way.
#paytm has misleading discounts, below-average products, and haphazard SPOCs.
— Vivek Kumar (@2indya) September 21, 2015
Wow! #FoodPanda story is eye opening for Indian Start ups!
I suspect, #Paytm is next in line with their aggressive cashbacks and offers!
— एक बिलांग छोटा (@EkBilangChota) September 16, 2015
Paytm has a strong presence in its core technology of Mobile wallet and that may lead it through the initial troubles in e-commerce and Jabong acquisition might be just the right thing to put all the systems and processes in place.
.@pendown #PayTM, started in 2010, is doing more number of purchase transaction than any bank (in terms of volumes though not in value term)
— Rajesh Abraham (@pendown) September 16, 2015
#Paytm plans to start India’s first payments bank http://t.co/CogfJbMfHS
— Vikesh (@vikeshdhyani) September 14, 2015
Jabong has nearly 2L products from approximately 2000 brands and Alia is launching the winter collection too. Will Alia Bhatt be the face for the Shop closing sale too?