ETSY is a Handmade products seller marketplace and has 20.8 million Active buyers as per reports. Amazon is set to wipe a huge chunk off this by launching its own AMAZON HANDMADE, a marketplace for handmade goods, aimed directly at competing with Etsy. This is being reported by WSJ. Etsy sellers use Twitter and other social platforms frequently to promote unique products.
— Journey Productions (@JourneyProducti) May 25, 2015
— JRsPillowsandBags (@JRsPillows) May 24, 2015
— My Beach Store (@MyBeachStore) May 24, 2015
The interesting part is that Amazon is approaching the Etsy sellers through direct e mailers saying, “We’re offering artisans like you a first peek at Handmade, a new marketplace for handcrafted goods.” The business Insider reports that the comissions structures could play an important part in the success of Amazon Handmade. Etsy takes 3.5% of the price and a flat 20 cents per listing, but Amazon charges its own 3rd-party sellers a 15% commission. Let us se how Amazon handles this.
— Rose Anne Weber (@rose_weber1) May 23, 2015
— Ben Smidt (@bensmidt) May 23, 2015