Across the world Tinder is known as a platform for easy hook-ups and casual sex. But is definitely trying to be something else in India.

The latest ad for Tinder in India opens with a young woman getting ready to go out in front of a mirror when her mother walks into the room. The mother clearly knows her daughter is headed for a date. She sits on the bed and looks on when her daughter’s phone buzzes. The mother looks at the phone -It’s a Tinder message!

Here’s how she reacts;

Meanwhile, these were some of the reactions to the ad:

@Agratha last news heard was that Alok Nath acquired Tinder.

— Venkataraghavan V (@sairaghavan5694) May 9, 2016

I wonder if that sanskari Tinder ad is going to drive a lot of this misinformed parents to open accounts for their kids 😀

— David of things (@nithinkd) May 9, 2016

Tinder ko bhi desi kardiya.. 😛 😛 https://t.co/Ocjvt21Olf

— Aakriti (@SigdelAakriti) May 10, 2016

Oh, lord, this Tinder ad for India took a Bharat Matrimony route instead.
Where did you lose the plot, guys?https://t.co/17vOFe9vl0

— Agratha Dinakaran (@Agratha) May 9, 2016