The first Apple Store in India, located at the Jio World Centre in Mumbai’s BKC, opened on Tuesday. On April 20, the tech giant will open another outlet in Delhi’s Saket. Two Apple Stores in two days is unusual in more ways than one, and demonstrates how vital India has grown as an Apple market.
What is the significance of an Apple Store?
Previously, Apple was unable to create a shop in India due to governmental constraints on single-brand retail. So far, it has featured outlets run by Indian partners such as Imagine and Future World. Apple will become a full-stack player in India with the opening of its first two locations, handling everything from manufacturing to retail.It also claimed that its developer network was “supporting over 1 million jobs in India” on Monday.Indian consumers will be able to go into the new company-owned storefronts and buy India-made iPhones, highlighting the company’s 25-year history in the nation.
What distinguishes Apple Stores?
The actual selling of things takes a second place at Apple Stores, with the emphasis being on the experience. People may stroll into the store and spend as much time as they like with the products, even asking questions and learning how to operate an iPhone.An Apple store is designed to provide clients with an exceptional experience by serving as a one-stop shop for product sales, services, and accessories. These establishments are also architecturally significant.
The launch of Apple’s two retail outlets in India has sparked widespread public interest, particularly among customers of the tech giant’s goods. People have gone from as far away as Gujarat and Rajasthan to witness the store’s grand inauguration.