Apple CEO Tim Cook knows how to market his new iPhone 7 or maybe he is massively confident about the upcoming iPhone 7 or is just trying his best to sell iPhone 7, after iPhone’s first decline in sales.

When Tim Cook appeared on CNBC’s Mad Money show, hosted by Jim Cramer, Tim had huge promises for his consumers to make sure they remained interested in the company’s products.

Here’s what he said:

‘We have great innovation in the pipeline, like new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones…We are going to give you things that you can’t live without…You will look back and wonder: ‘How did I live without this?’

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Between speculations and conclusions, we have got no concrete information about what this new device will have. But here are a few rumors:

    The next iPhone is expected to have a dual camera setup
    There have also been rumours of stereo speakers, and no 3.5 mm headphones jack on the device.
    It also might have a smart connector
    It is also expected that there will be a change of design for the phone
    So, what exactly is Cook hinting when he says that it will have things we won’t be able to live without? For now, the company is keeping it all under wraps and we will get to judge Cook’s promises only when the phone releases.