Many newspaper readers in the cities of New Delhi, Mumbai and Bangalore woke up to a virtual reality (VR) kit attached to a four-page supplement singing paeans about its latest offering—Tiago.
Speaking to DNA, A company official, who isn’t authorised to speak to the media, said, “This is purely a brand-building exercise. We want more people to know about Tiago and experience the car.”
ZICA TO TIAGO
The company seem to be putting an intense marketing strategy for Tiago. Zica named after the disastrous run with a deadly virus Zika that alarmed the world during December-January period.
The carmaker has already aired a video with Lionel Messi in the second half of last year with the name Zica. However, the company swung into action swiftly and announced a change of name.
It is only in March that the company announced the new name for its cheap hatchback that is touted to turn the company’s fortunes in the small-car market in India.