What in the world was AC Milan thinking?
The Italian football club was behind a cringeworthy ripoff of the haka Thursday as part of a promotion for a skincare company. The dance is traditionally performed by New Zealand’s Māori people, and has become known around the world thanks to the country’s sporting teams, who perform it with respect, and you know, a genuine understanding of its cultural significance.
The utterly astounding performance came before a Serie A match against Carpi. The dance was dubbed the “Tekitanka,” and slogans that read “Men, this is your ritual!” were displayed along the stadium’s sideboards. The club even boasted about it on Twitter.
The haka was performed by a group of actors and not the actual team, according to the ABC.
Here are the reaction of people:
— AC Milan (@acmilan) April 21, 2016
for some reason AC Milan saw fit to perform a haka before their match overnight. i expect NZ to declare war on Italy https://t.co/xZANcJcKNO
— Vince Rugari (@VinceRugari) April 21, 2016
The fact that AC Milan just did the Haka as an advertising stunt is absolutely comical and a complete mockery of the club.
— Alex Mascitti (@IFDMascitti) April 21, 2016
Why the fuck are AC Milan doing the Haka
— Kyle (@armstrong_kyle7) April 21, 2016
That AC Milan haka was genuinely an advertisement for Nivea. What has football become?
— Nick Benney (@nick_benney) April 21, 2016
AC Milan doing the Haka 😂. I’ve seen it all now.
— Cornish Gooner (@BenjiMitch) April 21, 2016