Snapdeal, one of the online marketplace which once used to compete with Amazon and Flipkart is now shifting it’s business model.
The reason behind this is that it’s main focus is to target quality audiences.
It will target the value connect end of the market.
The founder and CEO of Snapdeal, Mr. Kunal Bahl said,
“In the last couple of years, we have been targeting the value e-commerce segments of the market and our keen strategy is to going forward too is to keep this segment ahead.”
He added; ” We are very much aware of our customers, and their capacities, so we won’t be able to sell expensive brands. We will add quality to our brands and products.”
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