Indian Designer’s Website Crashed After Kate Middleton Wears Her Dress


Kate Middleton started the royal tour to India by wearing a printed tunic by Indian designer Anita Dongre to high-profile charity cricket match.

The Duchess of Cambridge wore a customised version of Dongre’s dress for a charity match with the likes of Indian cricketing legend Sachin Tendulkar. She was applauded for her sartorial choice as well as her cricketing talent.

Covered with Mughal motifs, the red and green Gulrukh dress is from the designer’s summer 2016 collection, and was inspired by the city of Jaipur, the seat of a former princely state.

Within a few hours, Dongre’s website had crashed with frantic customers calling and emailing to get the very same dress. After Middleton wore the dress, Dongre’s team received a flurry of orders from all over the world, including the UK, Australia, Canada and the US, resulting in the crash. Luckily, her team worked hard to get the website running quickly.

Dongre’s wesite is now offering Middleton’s adaptation of the dress for Rs. 14,000 ($210).

Middleton’s stylist Natasha Archer had been in touch with the designer, and had for her look book and a few outfits for fitting. The final dress worn by Middleton was a modified version of the original, with the traditional stole transformed into a belt. Dongre said she had no idea if Middleton would actually wear the dress, and so the photographs came as a pleasant surprise.

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