On Instagram, people tend to follow what they like as in brands, lifestyle, travel, fashion, food and influencers. Now, Instagram, a photo-sharing app is keeping its feet in e-commerce business with the help of its new shopping tool, Checkout. On Checkout, those who have large followings on Instagram along with famous brand will be able to launch products and people will be able to buy them.

After advertising, company sees it as the next big business opportunity to grow and stay among their people. Associated initially with 20 brands like Nike, Revlon etc., this shopping feature of Instagram will get more people every month. Currently, it is used by 130 million people per month, the company says.

Instagram has been partnered with payment gateways like Visa, Mastercard, Discover and PayPal to checkout shopping feature simple, convenient and secure.

Checkout on Instagram…