On Instagram, people tend to follow what they like as in brands, lifestyle, travel, fashion, food and influencers. Now, Instagram, a photo-sharing app is keeping its feet in e-commerce business with the help of its new shopping tool, Checkout. On Checkout, those who have large followings on Instagram along with famous brand will be able to launch products and people will be able to buy them.
After advertising, company sees it as the next big business opportunity to grow and stay among their people. Associated initially with 20 brands like Nike, Revlon etc., this shopping feature of Instagram will get more people every month. Currently, it is used by 130 million people per month, the company says.
Instagram is launching a “checkout” feature with 20 brands today including Nike and Warby Parker.— Jeff Morris Jr. (@jmj) March 19, 2019
Allows you to store payment information and checkout directly on Instagram.
A powerful product that is one small part of their long term vision for shopping.
Prediction #1 ✔️ https://t.co/3fUXUFvcEB
Instagram has been partnered with payment gateways like Visa, Mastercard, Discover and PayPal to checkout shopping feature simple, convenient and secure.
We’re partnering with @Instagram to help power checkout on Instagram. This new experience will enable shoppers to checkout faster with PayPal & merchants to sell their products directly on Instagram. https://t.co/5iOlhyQNOX pic.twitter.com/XXbxj9kIlz— PayPal (@PayPal) March 19, 2019
Checkout on Instagram…
Instagram is introducing introducing checkout on Instagram. Customers will be able to purchase from you without leaving Instagram to complete the purchase.— Jayne Day (@webonize) March 28, 2019
Checkout on Instagram is currently in closed beta for… https://t.co/vbedjZuA1o