After Cookie Monster, Taylor Swift, Alison Brie and Nikolaj Coster-Waldau, Apple is releasing a new ad featuring a couple of celebrities. This time, basketball player Kobe Bryant and actor Michael B. Jordan are sitting on a couch watching a Bryant biopic.

And things don’t go as smoothly as expected. While Bryant is still a young fella, the biopic features his youth, fame and old days. Bryant’s reaction is as funny as you’d expect.

Once again, Apple is putting the emphasis on Siri. The new Apple TV remote isn’t perfect, but Siri is a good UI addition for this device. For example, you can say to jump ahead in a program so that you don’t have to scroll and scroll and scroll.

It’s interesting to see Apple working with so many celebrities to sell its latest devices.

Watch Cookie Monster’s video here:

Taylor Swift for Apple:

Alison Brie and Nikolaj Coster-Waldau for apple:

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