India welcomed 2025 with vibrant celebrations, laughter, and house parties on New Year’s Eve 2024 that stretched into the early hours of January 1. While the streets saw revelers and fireworks, homes buzzed with gatherings fueled by an array of party essentials ordered via quick commerce platforms like Blinkit and Swiggy Instamart.
From snacks and cold drinks to disposable tableware and ice cubes, the demand for convenience peaked, showcasing the evolving habits of Indian consumers. Let’s dive deeper into what kept the nation’s house parties alive on New Year’s Eve 2024.
The Snack Craze: Aloo Bhujia and Chips Take Center Stage on New Year’s Eve 2024
No party is complete without snacks, and New Year’s Eve was no exception. Indians turned to their favorite quick commerce platforms to ensure their snack tables were loaded.
Aloo Bhujia emerged as the undisputed favorite of the night. Blinkit alone delivered an astounding 2.3 lakh packets of aloo bhujia by 8 PM, setting a record for the snack that is a staple in Indian households.
Swiggy Instamart also saw a massive surge in demand for chips, clocking an incredible 853 orders per minute at its peak around 7:30 PM. These figures highlight just how central snacks are to celebrations in India, whether for a cozy family gathering or a bustling house party.
Chilled Refreshments on New Year’s Eve 2024: Ice Cubes and Cold Drinks
As the music turned up and the celebrations gained momentum, ice cubes and cold drinks became the go-to party essentials. Blinkit reported delivering 6,834 packets of ice cubes by 8 PM, while BigBasket experienced a 1290% increase in ice cube orders around the same time.
Non-alcoholic beverages also witnessed a staggering surge. BigBasket recorded a 552% rise in soda and mocktail sales, underscoring the growing preference for chilled refreshments at parties. Hosts ensured their guests were equipped with a variety of drinks to keep the celebrations flowing smoothly.
“Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute!” tweeted Phani Kishan A, co-founder of Swiggy Instamart, illustrating the crucial role ice plays in Indian celebrations.
Convenience First: Disposable Tableware Trends
In addition to food and drinks, disposable tableware saw a notable spike in demand, reinforcing the idea that convenience is king. BigBasket reported a 325% increase in the sales of disposable cups and plates, making them essential for house parties.
Disposable tableware eliminates the need for extensive clean-up, which is a big relief for hosts managing large gatherings. This trend reflects the growing inclination toward quick, efficient solutions to ensure seamless celebrations.
Popular Grocery Searches: Milk, Chocolate, and Paneer
Swiggy Instamart’s trending searches for the night provide a fascinating insight into the varied needs of Indian households. The top 5 searches included:
- Milk – A last-minute necessity for tea, coffee, or dessert preparations.
- Chips – Perfect for both planned and impromptu gatherings.
- Chocolate – A favorite for dessert lovers and a quick indulgence.
- Grapes – Often purchased as a healthy snack or to accompany drinks.
- Paneer – A staple for preparing quick appetizers or vegetarian dishes.
These searches reveal how quick commerce platforms have become an integral part of planning and executing events, offering solutions for everything from cooking to snacking.
Mocktails and Sodas: A Growing Trend
The rise in soda and mocktail sales on New Year’s Eve indicates a shift in beverage preferences among Indian consumers. With a 200% increase in sales, these non-alcoholic drinks are becoming party staples.
Mocktails, in particular, appeal to a wide audience, catering to those who enjoy flavorful beverages without the buzz of alcohol. This trend highlights the growing demand for inclusivity and variety in beverage options.
House Parties Dominate the Scene on New Year’s Eve 2024
The statistics from New Year’s Eve clearly reflect the popularity of house parties. With rising demand for chips, cold drinks, and disposable tableware, it’s evident that many chose to celebrate the arrival of 2025 in the comfort of their homes.
This trend is driven by several factors:
- Cost-Effectiveness: House parties are often more affordable than clubbing or dining out.
- Personalization: Hosts can curate the ambiance, food, and music to suit their preferences.
- Comfort: The ability to celebrate with close friends and family in a relaxed environment is a big draw.
The Role of Quick Commerce in Modern Celebrations on New Year’s Eve 2024
Platforms like Blinkit, Swiggy Instamart, and BigBasket played a pivotal role in ensuring seamless celebrations on New Year’s Eve. The ability to deliver a wide range of products within minutes transformed the way Indians prepared for their parties.
Here’s why quick commerce is becoming indispensable:
- Speed: Last-minute orders for snacks, drinks, or ice cubes are fulfilled swiftly, saving the day for many hosts.
- Convenience: From groceries to party supplies, everything is available at the click of a button.
- Variety: Platforms cater to diverse needs, ensuring customers find exactly what they’re looking for.
- Real-Time Insights: Companies like Blinkit and Swiggy Instamart shared live updates, adding transparency and fun to the shopping experience.
Statistics That Define New Year’s Eve 2024
- 2.3 lakh packets of aloo bhujia delivered by Blinkit.
- 853 chip orders per minute at Swiggy Instamart’s peak.
- 6,834 ice cube packets delivered by Blinkit by 8 PM.
- A 552% increase in non-alcoholic beverage sales on BigBasket.
- Disposable cups and plates saw a 325% surge in demand.
These figures not only reflect the scale of New Year’s Eve celebrations but also highlight the efficiency and reliability of quick commerce platforms in meeting consumer needs.
The Rise of Technology-Driven Celebrations on New Year’s Eve 2024
The success of platforms like Blinkit and Swiggy Instamart lies in their ability to leverage technology. By analyzing consumer behavior and preferences, they ensure that they are well-stocked and prepared for peak demand periods like New Year’s Eve.
Features like real-time tracking, trending searches, and quick delivery have made these platforms an integral part of modern celebrations.
Conclusion
New Year’s Eve 2024 showcased a perfect blend of tradition and modernity in the way Indians celebrated. From classic snacks like aloo bhujia to the convenience of disposable tableware, quick commerce platforms proved to be the backbone of house parties across the country.
As we step into 2025, it’s clear that platforms like Blinkit, Swiggy Instamart, and BigBasket will continue to redefine how we shop for celebrations, making every moment more enjoyable and stress-free.
Here’s to more convenience, more joy, and more celebrations in the year ahead!
