Bhool Chuk Maaf, the highly-anticipated time-loop comedy starring Rajkummar Rao and Wamiqa Gabbi, has taken a surprising turn. The film was originally scheduled for a grand theatrical release across India on May 9. But now, it will no longer hit the big screens. Furthermore, the makers have opted for a direct-to-OTT release on Prime Video scheduled for May 16, 2025, citing national security concerns stemming from the recent aftermath of Operation Sindoor.
A Sudden Decision in Tense Times
Just hours before advance bookings were expected to go live, Maddock Films and Amazon MGM Studios, the production banners behind Bhool Chuk Maaf, released a joint statement via their social media platforms.
Furthermore, the decision follows the intense public and government response to Operation Sindoor—India’s retaliatory precision strikes across the border on May 7, conducted in response to the heinous Pahalgam terror attack that shook the nation on April 22. With national security drills conducted across metropolitan cities and tier-2 towns just yesterday, the film’s makers appear to have taken a proactive step to avoid any potential security risk during public gatherings like movie screenings.
Bhool Chuk Maaf: From Theatres to Living Rooms
For weeks, the buzz around Bhool Chuk Maaf had been steadily building. Claimed to be among the most unconventional Bollywood releases of 2025, the movie’s time-loop premise melds philosophically serious comedy with laugh-out-loud comedy, all within a fast-paced script. Under Anubhav Sinha’s direction and Dinesh Vijan’s production, the movie brings together a revitalizing on-screen pairing: Rajkummar Rao, acclaimed for his adaptability, and Wamiqa Gabbi, who is soaring on her most recent OTT successes.
Theatrical posters, interviews, and promotional snippets had all set the stage for a high-energy theatrical debut. But just like its plot, real life seems to have mirrored the unpredictability that Bhool Chuk Maaf was meant to portray on screen.
A Laugh Riot Meant for the Big Screen
In a recent session held on May 7, both Rajkummar and Wamiqa had passionately urged audiences to experience the film in theatres.
“This film is meant to be watched with family and friends, with popcorn in hand and laughter echoing around you. The theatre is a part of the experience,” Rajkummar said.
Wamiqa added, “It’s a wholesome family entertainer, something we rarely see these days. And the theatre experience elevates that joy.”
Ironically, just hours after that public interaction, India launched Operation Sindoor, and national priorities swiftly shifted. What followed were mock drills across the country, heightened security alerts, and visible nervousness among the public.
Security vs Cinema: A Tough Trade-Off
The cancellation of the theatrical release isn’t just about a movie—it’s a significant moment where the arts and entertainment industry has responded with responsibility to the nation’s climate. Industry insiders say the decision wasn’t easy, but it was necessary.
A senior spokesperson from Amazon MGM Studios revealed, “Theatres are not just spaces for entertainment; they’re public gathering zones. We didn’t want to create any space where civilians might be vulnerable or uncomfortable. Our primary concern was safety, even if it meant losing out on opening day revenues.”
Bhool Chuk Maaf: What the Film is About?
Set in a chaotic North Indian town, Bhool Chuk Maaf tells the story of Karan (Rajkummar Rao), a frustrated schoolteacher who wakes up to relive the same day over and over again—a day where everything goes wrong. From professional embarrassments to romantic missteps, the time loop keeps resetting, pushing Karan toward bizarre encounters with eccentric townsfolk.
Enter Tara (Wamiqa Gabbi), a mystery woman with secrets of her own, who might just be the key to breaking the loop.
Blending elements of science fiction, comedy, and family drama, the film explores deeper questions about fate, forgiveness, and the consequences of our actions. The script, reportedly inspired by Indian folklore and modern chaos theory, has already generated comparisons with Hollywood’s Palm Springs and Groundhog Day—but with a uniquely desi twist.
Direct-to-OTT Release: What This Means for the Film
While the theatrical dream is now shelved, the direct-to-OTT release on Prime Video on May 16 could significantly boost the film’s reach and accessibility. OTT platforms are known to generate higher rewatch value and word-of-mouth popularity for unique concepts like Bhool Chuk Maaf. Moreover, with national morale currently riding waves of emotion post-Operation Sindoor, many families are likely to prefer the comfort and safety of home viewing.
Streaming experts believe this could work in the film’s favour.
“A film like Bhool Chuk Maaf, with its layered humour and philosophical themes, may find its true audience online, where viewers have more space to reflect and rewatch,” says media analyst Richa Sharma.
Star Support for Operation Sindoor
Interestingly, during the same session, both lead actors were vocal about their support for the Indian Armed Forces and Operation Sindoor. Rajkummar said, “This was necessary. It’s time we stood united as a country. Our respect and prayers are with the soldiers.”
Wamiqa added, “I come from a defense family background, and I know what it means when our forces act. We stand with them wholeheartedly.”
This patriotic stance likely made the transition from theatrical release to OTT easier to explain to fans, most of whom have taken the news in stride and expressed excitement for the digital premiere.
Social Media Reaction and Public Response
Twitter and Instagram were abuzz the moment the news dropped. While some fans expressed disappointment, most applauded the makers’ decision.
One fan wrote, “Sad to not see it on the big screen but proud of Maddock Films for prioritizing national safety. Will binge it on May 16!”
Another comment read, “Rajkummar + Wamiqa + time loop = must watch. Can’t wait for Bhool Chuk Maaf on Prime!”
The hashtag #BhoolChukMaafOnPrime began trending by late afternoon.
What’s Next for Bollywood?
The Bhool Chuk Maaf episode is yet another example of how global events can reshape entertainment trajectories. As security becomes a growing concern in South Asia, more films may begin opting for hybrid or direct-to-OTT releases in the coming months.
For now, Bhool Chuk Maaf finds itself at the intersection of entertainment and national sentiment—a film whose behind-the-scenes story might be as compelling as the plot it promises.
Final Thoughts
Moreover, as we await May 16, all eyes are now on how audiences will receive Bhool Chuk Maaf in their living rooms. With solid performances, a unique concept, and topical relevance, the film might just become a sleeper hit on OTT.
One thing’s for sure—this is no ordinary comedy. And in extraordinary times, it might just be the mirror we need.
Don’t forget to stream Bhool Chuk Maaf exclusively on Prime Video from May 16.
