Alia Bhatt is endorsing Jabong’s winter collection but it seems the big online retailer has developed cold feet and cant keep pace with Flipkart and Paytm. Its being reported that Paytm is in talks of buying Jabong for 300 Million after having refused Amazon late last year.

If this sale happens then the next direct fight will be between Snapdeal and Paytm, and indications of this have come from the fact that Freecharge has launched a digital wallet. Flipkart is far ahead of all these due to sheer numbers and is in a different league with Amazon. Paytm though has to be vary of huge discounts lest it goes the Food Panda way.


Paytm has a strong presence in its core technology of Mobile wallet and that may lead it through the initial troubles in e-commerce and Jabong acquisition might be just the right thing to put all the systems and processes in place.

Jabong has nearly 2L products from approximately 2000 brands and Alia is launching the winter collection too. Will Alia Bhatt be the face for the Shop closing sale too?