Across the world Tinder is known as a platform for easy hook-ups and casual sex. But is definitely trying to be something else in India.

The latest ad for Tinder in India opens with a young woman getting ready to go out in front of a mirror when her mother walks into the room. The mother clearly knows her daughter is headed for a date. She sits on the bed and looks on when her daughter’s phone buzzes. The mother looks at the phone -It’s a Tinder message!

Here’s how she reacts;

Meanwhile, these were some of the reactions to the ad: