Tata Zica rechristened as Tiago.
Tata Motors has renamed its upcoming hatchback, which was earlier named as Zica, an acronym for zippy car, as Tiago after successful end of a name hunt campaign.
Tata Motors is seeking an image makeover with the hatchback, which is being endorsed by soccer player Lionel Messi. Incidentally, the footballer’s elder son’s name is Thiago.
Earlier this month, auto major had decided to rename its soon-to-be launched hatchback Zica due to its similarity with the Zika virus which has recently affected thousands in South America.
Tata Motors started the Fantastico name hunt contest in February first week. It was able to narrow down to three names – Civet, Adore and Tiago.
— Tiago Tata Motors (@ZicaTataMotors) February 18, 2016
Of these three, Tiago has finally been chosen now.”After an exhilarating
#FantasticoNameHunt, we are proud to present the rechristened Tiago from Tata Motors! ,” Tata Motors said in a statement.
— Tiago Tata Motors (@ZicaTataMotors) February 22, 2016
Tata Motors is yet to announce the date of the launch but is expected to take place in the second half of March. The hatchback will compete with vehicles in a similar class from Maruti Suzuki India Ltd and Hyundai Motor Co, where prices start at Rs 4 lakh.
Here are some responses Tata got for the new chosen name, Tiago.
— Vijju (@mymamasboy93) February 23, 2016
Congratulations Tata Motors Team ! Really Liked the New Name Tiago. ! 👏👌 https://t.co/MKLD65gDPX
— Vinit. (@Forever_Virat) February 23, 2016
— Farzeen (@tofarzeen) February 23, 2016
— Ameya Dandekar (@ameyavroom) February 22, 2016
— vijay (@vijay196) February 23, 2016