Google Shopping is competence by two platforms Ad Words and Google Merchant Center. Google Merchant Center is where your product feed lives, With Google Shopping, Google ascertain when your product listing ads show up they contemplate your feed, your site, and your bids to discover what search queries trigger your ads.

How you can use Google Shopping

A personalized experience is available across various Google products — a Shopping home page, Shopping tab on Google Search and through Google Lens. Customers can see trending products across different categories, various deals, and compare prices using this feature.


Under the Shopping tab in Google Search, users can search for products and see prices from covering numerous retailers.


The ‘Style Search’ option in Google Lens allows users to find products such as clothes, furniture, and home decor, by simply pointing the Lens app from their smartphones.


For retailers, the company is also offering its ‘Merchant Center’ in Hindi, which allows the sellers to list their products for Google Shopping, without paying for ad campaigns.


Merchants not required to pay anything to list their product for Google Shopping.


Users with entry-level smartphone will also get the same Google Shopping experience thanks to the new feature’s availability as a Progressive Web App.